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MAKISA BRONSON
党晓力
I am a creative strategist, writer, and curator currently based between New York City and Boston. Both personally and professionally, I am obsessed with architecting language and imagery to create resonance in new ways.
I have lived and worked in Washington DC, Shanghai, Rabat, and Mexico City and am fascinated by the roles that design and the visual arts play in shaping culture across different geographic contexts.
CONTACT ︎︎︎
Blog
© Makisa Bronson 2023, made everywhere.
ABOUT ME
For work ︎︎︎ With a background in brand, marketing, and business strategy, I am passionate about leveraging smart creative to help companies achieve unparalleled growth. I enjoy crafting compelling brand narratives that resonate with consumers across all stages of the funnel.
I am currently freelancing out of WORLD STUDIOS, where I help clients spanning tech, fashion, consumer goods, and more achieve their brand dreams. Previously, I was Head of Growth as well as Social Media & Content Producer at IYK, where I led content strategy and verbal brand.
For play ︎︎︎ You can find me heading to dance class, curating the East Asian Graphics Archive, experimenting with photography, musing on brand here, and attempting to maintain my Duolingo streak.
Some things I’m inspired and intrigued by: solo travel, social impact, visual culture in the digital age, non-Latin type design & design archives, slow fashion, fast-paced cities, and cafe rituals around the world.
CV
For a more detailed copy of my resume or writing samples, please inquire here.
EXPERIENCE
WORLD STUDIOS • Founder; Freelance Brand Strategist & Brand Manager (2023 - Present)
New York, NY
The East Asian Graphics Archive • Co-Founder & Curator (2023 - Present)
New York, NY
IYK • Head of Growth; Social Media & Content Producer (2022 - 2023)
New York, NY
Everyday Humans • Brand Ambassador (2022 - 2023)
New York, NY
HQ, a Digital Currency Group subsidiary • Operations Analyst (2021 - 2022)
Washington, DC
Partiful • Brand Ambassador (2021 - 2022)
Washington, DC
Deloitte Consulting • Analyst, Strategy Consulting (2020 - 2021)
Washington, DC
The Dali Lab • User Experience Designer (2018 - 2019)
Hanover, NH + Lima, Perú
The Make Art, Not War Exhibit / معرض أصنع فنا وليس حربا • Co-Founder & Curator (2015 - 2018)
Seattle, WA
EDUCATION
Dartmouth College (2016 - 2020)
Bachelor of Arts in Middle Eastern Studies & Economics, coursework in design
Hanover, NH
Brainstation (2023)
Certificate, Digital Marketing
Vancouver, BC
Superhi (2023)
Certificate, Visual Design & Branding
New York, NY
Aprender Design (2023)
Certificate, Decoding Identities: Crafting Visual Identity Systems
New York, NY
LANGUAGES
English (Native) / العربية (Intermediate) / 中文 (Intermediate beginner) / Español (Beginner)
SELECTED WORK
IYK • www.iyk.app
2022 — 2023
Content strategy, social media marketing, creative production, copywriting, and verbal brand for IYK, an early-stage blockchain startup backed by Andreessen Horowitz. As Social Media & Content Producer, I helped craft and extend IYK’s brand and implement new ways for the company to continually expand its audience across a variety of digital mediums.
Read more ︎︎︎
STEALTH AI STARTUP
2023
Brand strategy, positioning, naming, and visual direction for a pre-seed AI startup. I worked with the co-founders to identify their “brand heart” and align their creative with this mission, allowing them to continually differentiate themselves in an ever-saturated market.
Read more ︎︎︎
