2022 — 2023  

Backed by Andreessen Horowitz and Collab+Currency, IYK is an early-stage technology company bridging the physical and digital worlds.

As IYK’s head of growth + social media and content producer, I led our 4-person content team in developing our overarching content strategy, spearheaded social media marketing efforts across all platforms, built our verbal brand, served as lead copywriter and editor for brand writing, and worked closely with our creative director on brand-building efforts.

Content strategy
Content creation
Social media marketing
Verbal brand identity + brand voice